Geofences for Business

Using GPS tracking to maximize your business efficiency

Employers often struggle with maintaining business efficiency, especially when large numbers of employees work off site, make service calls and deliveries, or transport company assets from place to place; this is one of the many reasons why employers may choose to monitor the movements of their workers. There are a variety of ways employers can use GPS tracking systems and features like geofences to help devise better time and route management for their employees, resulting in a more efficient workforce.

The first step to take when you want to begin monitoring employee movement is to select a GPS tracking system for your fleet vehicles. Some popular options include:

Each of these devices have their own sets of features for specific applications. Our experts at BrickHouse Security can help you select the most appropriate device for monitoring your fleet, helping to ensure that you have the features that will be most useful for you. Our full-featured GPS tracking platform, which is available with many of the trackers we offer, enables you to monitor your employees’ movements, travel routes, speed, stops, harsh braking, acceleration, and more.

BrickHouse Security GPS Tracking Desktop Software

Exploring the Use of Geofences

Once your company’s vehicles are outfitted with your selected GPS tracking devices, you can set up your customizations through the tracking platform. Some customization options include speed tracking, stop alerts, and geofences. Setting up and utilizing geofences is one of the best ways to monitor movements so that you can manage routes and work times for optimal efficiency. There are several quick and easy ways you can set up geofences to examine many aspects of your vehicle and product movement. Some of these ways are detailed below.

Monitoring employees

Boundary Geofences Around Larger Geographic Areas

A simple way to monitor your employees’ movements is to set up a large, boundary geofence around each employee’s designated work area. While the tracking platform will always allow you to monitor individual movements, whether they take place inside or outside of the geofence, having a boundary geofence can be useful for keeping track of certain behaviors. For example, if your employee exits their work area, you can set up a notification that lets you know right away, allowing you to log on and watch their actions in real time. This will help you determine if your employee is simply rerouting for traffic or if they’re making unauthorized stops on business time.

monitoring a fleet

Small Geofences Around Specific Locations

Small geofences can be useful too, especially if your employees make service calls or deliveries of goods, for example. Setting small geofences around their destination areas (customers’ houses or businesses, equipment drop off and pick up points, etc.) will allow you to keep track of each employee's arrival times, departure times, and time spent at each individual stop. You can set up to be notified each time a geofence boundary is crossed, giving you departure and arrival timestamps for your records and planning.

Utilizing these small geofences can help you manage the following aspects of your business efficiency:

  • What time your employees arrive at and depart from specific destinations
  • How long they spend at specific destinations, allowing you to compare worktimes with other employees doing similar tasks
  • When and where employees are most likely to depart from their work area boundaries

Using GPS Tracking Data for Maximizing Efficiency

This level of location management is far more effective than simply seeing your employees’ locations. With alerts and timestamps, you’re able to create complete snapshots of each employee’s work day. Having this data gives you greater insight into where your employees are spending the most time. Once you have this snapshot, you’ll be able to dig deeper into the reasons for inefficiencies and establish better systems.

For example, you may discover that one employee frequently arrives late to his or her first stop or takes an unexpectedly long time to get from one job to another. Disciplining an employee without understanding their situation may not help resolve the issue, but having detailed location data will allow you to examine the situation more closely. Utilizing a GPS tracking system may help you determine that the designated route for that employee follows a school bus route or a road that is notoriously slow during rush hour. Creating a more efficient work environment starts with understanding the specific challenges employees are facing.

Potential Problems That Can Be Solved with Geofences

Once you’ve begun gathering this data, you may be able to solve a variety of problems that you’ve been unable to manage before. Some of the issues that can be addressed include:

Utilizing these small geofences can help you manage the following aspects of your business efficiency:

  • Tardiness
  • Missed tasks or jobs
  • Long or short worktimes
  • Missing equipment
  • Customer complaints

If you’re able to see more details about where your employees are, how long they’re there, and what routes they’re taking, you’ll be able to have a clearer picture of each employee’s movements. Determining and addressing these types of work day inefficiencies with detailed data can help you guide your employees to better route planning and time management techniques, making business flow smoothly.